When Massimo Osti first decided to promote his C.P.Company brand with catalog, he chose to focus on product, shot in close up still life, instead of creating a fashion lifestyle.
With the sole exception of the cover and few other images where he chose Andrea Renzini, a young artist and performer from his fiends circle, to wear the product to show the look.
He then become the testimonial of all the upcoming C.P.Company Catalogs.